Daily Archives: March 27, 2021

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Coronavirus (32): Junior’s Cheesecake (or Bring On Dose #2!)

This just in from the New York Daily News (27 March 2021), by Larry McShane: “Sweet Offer from Junior’s for COVID Vax“:

Brooklyn’s famously to-die-for Junior’s cheesecake is now something to live for, too.


The quintessentially New York restaurant, beginning this Monday, will offer a free cupcake-sized version of its renowned taste treat to any customer with a COVID-19 vaccination record card.


“What we’re seeing locally, in our Brooklyn restaurant, is a lot of hesitancy to get this vaccine,” said owner Alan Rosen. “And Brooklyn was devastated by this. We’re right down the street from Brooklyn Hospital, so we decided, ‘Why don’t we do something to maybe change somebody’s mind?’”


The Flatbush Ave. eatery opened its doors back in the 1950s, founded by Alan’s grandfather Harry. The third-generation landmark business’ sweet freebies will continue through Memorial Day. The handmade cheesecakes use a special Junior’s recipe of premium cream cheese, heavy cream, eggs and a touch of vanilla atop its signature sponge cake.


“If that can’t convince you, maybe there’s no hope,” joked Rosen, tongue firmly in cheek. “But maybe, if Dr. Fauci can’t convince you, this will put you over the top.”

Indeed, who needs Brooklyn-born Anthony Fauci when you can have Brooklyn-born Junior’s Cheesecake as Incentive. Okay, the cupcake-sized one ain’t the larger Strawberry Cheesecake, but we’ll take it!

Bring on Dose #2, scheduled for April 15th!