Big Apple 100!

Larry McShane, in yesterday’s New York Daily News reminds us that May 3, 2021 was the 100th anniversary of the first time the term “Big Apple” was used to refer to New York City (by New York Morning Telegraph cub reporter and horse-racing writer, John J. Fitz Gerald). In his article, “Apple of Our Eyes: 100th ann’y of Nickname that’s Synonymous with City,” McShane relies on the work of Gerald Cohen and Barry Popik, who traced the lineage of the term:

Back in 1921, when Babe Ruth was in right field for the Yankees and Mayor John Hylan in City Hall, a horse-racing writer for the New York Morning Telegraph overheard a Louisiana chat between two Black stablehands. The pair mentioned an upcoming trip from New Orleans to New York — the Big Apple, as they called it. …

“Back then, if you wanted to refer to New York by its nickname, it was ‘Gotham’ or ‘Li’l Old New York.’ But not the Big Apple.”

The nickname was resurrected in the 1970s, during the days of rising crime and declining fiscal policy. Of course, folks at that time were talking about how the Big Apple was “rotten to the core.” But jazz aficionado Charles Gillett (and president of the NY Convention and Visitors Bureau) seized on the term, regularly used “among Harlem musicians of the ’30s, who hailed a New York gig as playing the ‘Big Apple’.”

Alas, there is no recognition anywhere in the city of Fitz Gerald (who is buried in an unmarked grave 160 miles north of Belmont Park). Nor has there been any attempt to track down those New Orleans stablehands who used the term that Fitz Gerald brought into print. Just “one more instance of the African-American influence on the language” and on New York City lore.

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